In June 2011 Recol Networks, an OHL company, engaged in a LED lamp design lamp project for offices called LEUCOLEDS. I had a couple initial workshops with the client in which they introduced me to their market positioning, product range, technologies and manufacturing capabilities. We also discussed the marketing requirements, priorities and and desired product features. Taking all information into consideration, I studied the competitive landscape and created a design brief stating the design positioning, design attributes and modularity requirement. I was in charge of the design project and I worked closely with Joaquín Laborda, designer and expert in poly modelling. After the initial design exploration, we came up with a range of proposals that were presented to the client; two of the proposals were picked as favorites and one was finally refined. The Engineering and Prototiping was performed by IDOM.